PROVEN RESULTS
We consistently exceed client expectations—meeting performance goals, and improving financial confidence
HEALTHCARE | DIRECT TO CONSUMER
Building Investor Confidence Through Improved Customer Acquisition
THE CHALLENGE
In order to take our healthcare client’s brand to a public offering, the company’s capital investment backers needed to see significant improvement to core business metrics from marketing.
This client requested our team’s strategic guidance and paid media management to generate increases in short and long-term ROAS.
OUR SOLUTIONS
- Restructure 100s of ad groups using a performance-tiered approach
- Test over 1,000 new ads in 3 months
- Implement enhanced analytics to help inform testing and improve spend
ROAS improved 39% over the control campaigns
RETAIL TRADE | BUSINESS TO BUSINESS
Using Data Automation to Increase Efficiency
THE CHALLENGE
The financial health of our client’s digital marketing was struggling due to outdated data infrastructure and campaign management methods.
Our team was tasked with identifying campaign inefficiencies, and data infrastructure improvements that would increase efficiency and ROAS.
OUR SOLUTIONS
- Implement an offline data import process that fed Google Ads campaigns real-time data
- Use tROAS bidding strategies
- Close the complicated loop across in-platform KPIs (e.g., impressions) and CRM data (customer conversions in Hubspot)
Increased spend and unit volume by 400% while improving ROAS by 100%
FINANCIAL | DIRECT TO CONSUMER
Develop and Execute Full-Funnel Marketing Strategies Across Channels
THE CHALLENGE
With a small in-house marketing team, resources were limited. The client needed experienced digital media experts with strategy, media management, data and analytics, and content creation and optimization skills to supplement their marketing department.
Our team was tasked with identifying campaign inefficiencies, and data infrastructure improvements that would increase efficiency and ROAS.
OUR SOLUTIONS
- Built out data infrastructure to improve core product ROI across multiple brands
- Established the framework for new product launches
- Developed and deployed full-funnel marketing strategies across multiple brands
Increased core customer retention by 45% while maintaining CAC
HEALTHCARE | E-COMMERCE
Launch and Manage E-Commerce Digital Marketing Strategies Across Channels
THE CHALLENGE
OUR SOLUTIONS
- Development, deployment, and management of a full-funnel eCommerce digital marketing strategy across Amazon, Google, and Facebook
- Work as strategic partners with outside TV agency