WE ARE EPL DIGITAL
Data-driven experts keeping you ahead of the ever-changing digital marketing landscape
OUR SERVICES
Paid Media and SEO Performance Analysis
Expert assessments that will drive foundational change
Our team performs in-depth analyses of digital marketing data infrastructure, paid media, and SEO management to identify and prioritize, improvements that are fundamental to your success.
PAID MEDIA
Data Infrastructure analysis and recommendations
Campaign structure optimization
Campaign bidding optimization
ROI/ROAS and lead generation performance analysis
Content and landing page UX heuristic analysis
Content optimization rate methodology and tools
SEO
Crawling & Indexing
Meta & Structured Data
Content (Copy, Images, Video)
Links & Navigation
Web Vitals
Security
Backlinks
Digital Marketing Strategy
Research-backed blueprints for engaging and converting your target audience
EPL’s UX and digital marketing strategists are masters at developing detailed cross-channel plans that synthesize research and data into measurable tactics designed to drive conversion rates up and costs down.
USER-FOCUSED REASEARCH
Qualitative Research including: moderated interviews, surveys,
and user testing
User Persona Development
DATA ANALYSIS
1st Person Data Analysis
Behavioral, Interest, and Contextual Targeting
Keyword research
Paid Media Performance Analysis
FULL FUNNEL PLANNING
Brand positioning strategic development and tactical road mapping
Paid media content strategy including audience targeting recommendations, content direction, tactical recommendations, and project road mapping
Paid Media Management
Cross-channel media management using the latest tools, technologies, and data tracking methods
We’ll elevate your paid media management with automation, data tracking, and scalable testing technologies that will improve efficiency and drive qualified leads to your sales funnel.
CUSTOMIZED + DATA DRIVEN
Development and implementation of automated solutions that increase campaign performance and account efficiency
Performance dashboards and reporting
Continuous A/B testing of ad copy and landing pages
Custom attribution modeling
CHANNELS
Paid Search:
- Google Ads and Microsoft Ads
Display/Video/Retargeting:
- Google Ads, Microsoft Ads, The Trade Desk, and YouTube.
Paid Social:
- Meta Ads (Facebook and Instagram), LinkedIN Ads, TikTok, etc.
Search Engine Optimization Consulting
Advising how to optimize your brand’s presence to drive real customers, instead of empty numbers
We go beyond technical fixes, to help your team develop long and short-term customer/user-focused SEO strategies designed to grow your brand and your customer base.
PREVENTATIVE
Technical SEO Consulting:
- Crawl / Indexation issues Duplicate Copy Scan
- Tracking / Analytics issues
- Identify Core Vitals issues
- Identify browser security compliance issues -Site Structure (Internal linking, redirects, etc.)
- Technical On-Page Issues
SUPPORTIVE MARKETING
Organic Page Amplification:
- Strategic outreach
- High-quality link-building strategy
- Organic social content amplification
ACTIVE MARKETING, HIGH IMPACT
Organic Content Strategy Consulting:
- On-page optimizations
- Data-informed content calendar
- Individual page optimization
- Topical Research
- Content Strategy
MEASUREMENT
Organic Performance Reporting/Dashboard:
- Organic performance reporting and dashboards
WE WORK WITH
Industry agnostic expertise with decades of in-depth knowledge
As a leading direct response agency, our team has developed, executed, and managed proven media and SEO strategies across industry verticals. We’ve worked with D2C and B2B clients in the education, healthcare, finance, insurance, retail trade, and e-commerce verticals.